El bahbouhi , M. and Touab, O. 2023. The impact of Corporate Communications on a Company’s Brand Image: The Case of “La Banque Populaire” in Morocco. International Journal of Economic Studies and Management (IJESM). 3, 4 (Aug. 2023), 1158–1171. DOI:https://doi.org/10.5281/zenodo.8262792.