EL BAHBOUHI , M. .; TOUAB, O. . The impact of Corporate Communications on a Company’s Brand Image: The Case of “La Banque Populaire” in Morocco. International Journal of Economic Studies and Management (IJESM), [S. l.], v. 3, n. 4, p. 1158–1171, 2023. DOI: 10.5281/zenodo.8262792. Disponível em: https://www.woas-journals.com/index.php/ijesm/article/view/646. Acesso em: 19 jun. 2025.