Corporate social responsibility at the service of associative work in the Covid-19 period: For economic and social development despite the crisis

Abstract

In order to give the Moroccan economy a new lease of life and achieve stable growth over time, Morocco has designed a new development model for 2035, which aims to identify and exploit all the potential available to Morocco, especially after the shock caused by the Covid 19 crisis.

In this context, development economics is concerned with the study of economic, social, environmental and institutional factors within a macroeconomic and microeconomic framework in so-called developing countries, in order to accelerate their economic growth and address the problems of underdevelopment. On the other hand, the social economy plays an active role in the transition from one development model to another, through social innovations.

Thus, through our documentary study, we want to shed light on the themes of development economics and the social economy as they relate to local development. With this in mind, our paper will be structured around 3 parts: First, we will address the conceptual framework of development economics, focusing on the different development models. Secondly, we will take a look at the notion of the social economy from both the Anglo-Saxon and European-Quebec perspectives, and its impact on local development. Finally, we will examine the case of the Moroccan operator INWI's social initiative "Dir Iddik", and how it has helped to mobilize resources and respond to the social problems and unmet needs of local communities.