[1]
ANABA EHONGO Eric Noël 2023. COMPARING THE EFFECTS OF ADVERTISING VERSUS WORD OF MOUTH ON THE CHOICE OF A PRIVATE HIGHER EDUCATION INSTITUTE IN CAMEROON. International Journal of Financial Accountability, Economics, Management, and Auditing (IJFAEMA). 5, 4 (Jul. 2023), 499–507. DOI:https://doi.org/10.5281/zenodo.8176023.