ANABA EHONGO ERIC NOËL. COMPARING THE EFFECTS OF ADVERTISING VERSUS WORD OF MOUTH ON THE CHOICE OF A PRIVATE HIGHER EDUCATION INSTITUTE IN CAMEROON. International Journal of Financial Accountability, Economics, Management, and Auditing (IJFAEMA), [S. l.], v. 5, n. 4, p. 499–507, 2023. DOI: 10.5281/zenodo.8176023. Disponível em: https://www.woas-journals.com/index.php/ijfaema/article/view/616. Acesso em: 21 jun. 2025.